Apple-heads and Amazon stans have cause for celebration, as the two in the world announced a plan to come together and solve the global problem of not being able to buy the latest models on the e-retailer‘s site.
That‘s right, , soon you‘ll no longer have to head over to apple to purchase a whole host of Apple products including the , the iPad, the Apple Watch, the Mac, or even the Apple TV. Instead, you can keep your browser forever parked at amazon for all your online shopping needs. Well, unless you‘re one of the several people in the market for a , that is.
That‘s because Amazon, which of course has its own home speaker and smart-assistant device, will not make Apple‘s version available for sale.
And what a shame, really. We were oh so close to a moment of pure corporate harmony.
That‘s not the only incidental little fact to rain on this otherwise joyous occasion. As , Amazon has also taken this opportunity to boot any Apple reseller off the platform who isn‘t authorized by Apple. This is bad for many reasons, one of which being the fact that many of those resellers are buying up otherwise discarded or broken Apple products, fixing them, and only then reselling them — postponing those goods‘ fate.
Kyle Wiens, the founder of , summed the move up nicely.
“This is unconscionable,” along with a link to the above Motherboard story.
But hey, it‘s all in the name of customer experience! And Amazon most certainly values the experiences of its customers (assuming they in ).
“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,” reads an Amazon statement provided to Bloomberg. “We look forward to expanding our assortment of Apple and Beats products globally.”
We can only hold our collective breath.