Analysts often provide buy/sell/hold recommendations for companies that they cover. Investors have the ability to follow these sell-side ratings in order to assist with stock analysis. Wall Street analyst ratings may have various interpretations. According to analysts taken into consideration by Zacks Research, the current average broker recommendation on shares of Planet Fitness, Inc. (NYSE:PLNT) is currently 1.57. This rating lands on a scale between 1 and 5. Following this scale, a rating of 1 would indicate a Strong Buy, and a rating of 5 would indicate a Strong Sell recommendation. Out of all the analysts providing ratings, 10 have rated the stock a Strong Buy or Buy, according to Zacks Research. 

There are many factors that can affect the health of a company. This is one reason why stock trading can be extremely difficult at times. Because there are always so many things to take into consideration, it may be next to impossible to create a formula that will continually beat the market. Even after all the data has been scrutinized and the numbers have been crunched, the investor still has to make sense of the information and figure out what to do with it. Knowing how to use the information about publically traded companies can end up being the difference between handsome gains and devastating losses. 

Taking a quick look at the current quarter EPS consensus estimate for Planet Fitness, Inc. (NYSE:PLNT), we can see that the most recent level is sitting at 0.41. This EPS projection uses 9 Sell-Side analysts polled by Zacks Research. For the previous reported quarter, the company posted a quarterly EPS of 0.34. Covering analysts have the tough job of following companies and offering future estimates. These estimates are often closely followed on the Street, and earnings beats or misses revolve around these projections. Sometimes these predictions are extremely close to the actual reported number, and other times they may be way off. When a company posts actual earnings numbers, the surprise factor can lead to sudden stock price fluctuations. If a company meets and beats estimates and posts a positive earnings surprise, the stock may see a near-term bump. On the other end, a negative surprise may send the stock in the opposite direction. Many investors will choose to trade with caution around earnings releases and wait to make a move until after the major activity has subsided.

Zooming in on recent stock price action for Planet Fitness, Inc. (NYSE:PLNT), we note that shares are trading near the 71.5 level. Investors will often follow stock price levels in relation to the 52-week high and low levels. The 52-week high is presently 71.5, and the 52-week low is sitting at 38.56. When a stock price is getting close to either the 52-week high or 52-week low, investors may track activity to watch for a move past the established mark. Over the last 12 weeks, shares have seen a change of 22.24%. Heading further back to the start of the year, we note that shares have seen a change of 33.35%. Focusing in closer to the last 4 weeks, shares have seen a change of 5.5%. Over the past five trading days, the stock has changed 1.06%.

Successful stock market traders and investors don’t usually just become that way overnight. There are often many years of experience behind those winning trades. The amount of data available to investors these days is staggering. Investors have to be able to focus on the provided information and decide which data should be followed and prioritized. Many investors will be keeping a watchful eye on the next round of company earnings reports. As companies start to report quarterly numbers, investors may be able to sift through the data and make some projections on how the stock will perform over the next few quarters.