/ A smartphone with AT&T‘s "5G E" network indicator.AT&T

Share this story

An AT&T executive defended the company‘s rebranding of 4G phones as “5G E,” saying that the name change has helped AT&T “br[eak] our industry‘s narrative” and get inside of its “competitors‘ heads.”

yesterday, AT&T Communications CEO John Donovan said AT&T is changing the 4G network indicator on smartphones to 5G E because “we felt like we had to give [customers] an indicator that said your speed now is twice what it was with traditional 4G LTE.”

Further Reading

AT&T‘s 5G E stands for 5G Evolution, but it‘s just 4G LTE. AT&T says that 5G E is different from its normal 4G network because it uses 256 QAM, 4×4 MIMO, and three-way carrier aggregation. But those technologies are part of the  LTE-Advanced standard, and are by Verizon, T-Mobile, and Sprint on their 4G networks.

AT&T has 5G E provides average speeds of about 40Mbps and peak theoretical speeds of 400Mbps. last year found that AT&T‘s average 4G speed nationwide was 15Mbps, behind T-Mobile‘s 21.6Mbps and Verizon‘s 20.6Mbps. Verizon‘s average download speed in eight major cities was 53.3Mbps, well ahead of AT&T‘s 37.1Mbps, measurements.

Verizon, T-Mobile, Sprint mock AT&T

Verizon this week that it won‘t falsely call 4G phones 5G, and AT&T‘s name change was also  by and .

Even though real 5G isn‘t ready for smartphones yet, Donovan gloated that “everyone within the industry who competes with us didn‘t like the fact that the night before last, overnight the top of your phone now shows a 5G E.”

“Every company is guilty of building a narrative of how you want the world to work, and I love the fact that we broke our industry‘s narrative two days ago, and so they‘re frustrated and they‘re going to do what they do,” Donovan said.

Donovan said the 5G E icon will be used in 400 markets across the US where AT&T has deployed advanced LTE technologies.

AT&T‘s only real 5G offering is a Netgear that costs $499. When launching the device in December, AT&T said it became “the first and only company in the US to offer a mobile 5G device over a commercial, standards-based mobile 5G network.” The 5G network initially went live in parts of 12 cities, and is expected to launch in in the first half of 2019. Besides the 5G hotspot, AT&T plans to offer two Samsung 5G phones this year.

“I think the result of last month, beating the industry out [with the 5G hotspot], and this 5G E launch a couple of days ago, our competitors are frustrated,” Donovan said. “if I have now occupied beachfront real estate in my competitors‘ heads, that makes me smile.”

An yesterday said that its real 5G network will be ready nationwide in early 2020, using sub-6GHz spectrum. AT&T will also use millimeter-wave spectrum for higher speeds, but didn‘t provide details on when that will go live or how extensively it will be deployed.

While 5G can be deployed on any frequency, the use of millimeter-wave spectrum is what is expected to really . AT&T has its 5G wireless trials have been producing speeds of more than a gigabit per second over millimeter-wave frequencies.